Followers, likes, comments, shares, impressions, reach—these metrics feel productive. They're going up. That must mean something is working, right?

Most small businesses aren't failing at marketing because they're doing the wrong things. They're failing because they're doing too many things poorly.

The traditional marketing funnel—awareness, consideration, purchase—looks clean on a whiteboard. But it's a lie.

How a $700 Million Rebranding Effort Lost $100 Million in Market Value Overnight