Insights

Likes, impressions, and follower counts feel like progress. But only about one in five marketing leaders say they can actually prove their marketing drives revenue. If you can’t connect a number to a dollar, it’s decoration—not data.

Ninety-two percent of people trust a recommendation from someone they know more than any ad you’ll ever run. So why are you pouring money into ads and leaving your most powerful channel—referrals—entirely to chance?

A lead fills out your form at 2:14 p.m. You call back the next morning. By then they’ve already hired the competitor who called at 2:19. In 2026, speed isn’t a nicety—it’s the single biggest predictor of whether you win the job.

Most local service websites turn 2–3% of visitors into leads. The other 97% landed on your page, felt friction, and left for a competitor. That gap is the most expensive problem you’re not measuring—because it never shows up on an invoice.